Managing director Derek Gilman said there’s a lack of understanding about - and therefore a lack of appreciation for - quality cannabis since the legal market was flooded with products. Launched in 2020, the program aims to expand education about the long-prohibited substance and facilitate a broader appreciation of craft cannabis in the process. But who do you call when looking for a cannabis expert? (Hint: It’s not your “guy.”) Participants in the Ganjier program receive a sensory analysis toolkit that includes a jeweler’s lens, so they can view a bud’s trichrome structures up close.Įnter Ganjier (pronounced gone-je-ay), a first-of-its-kind certification program that turns enthusiasts and industry professionals into marijuana masters. When you’re looking for a beer expert, you call a cicerone. When you’re looking for a wine expert, you call a sommelier.
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